Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

• | Author: Marianna Sigala, Roya Rahimi, Mike Thelwall
• | Publisher: Springer
• | Publication Date: Mar 08, 2019
• | Number of Pages: 223 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 9811363382
• | ISBN-13: 9789811363382