BRL-02 Retail Merketing and Communication

BRL-02 Retail Merketing and Communication Topic Covered Chapter-1 Overview of Retail Marketing Chapter-2 Understanding Shoppers and Shoppers' Behavior Chapter-3 Personal Selling Chapter-4 Customer and Customer's Needs Chapter-5 Steps in Selling-I Chapter-6 Steps in Selling-II Chapter-7 Overview of Retail Promotions Chapter-8 Advertising and Promotion Chapter-9 In-store Promotion and Management Chapter-10 In-store Objectives, Advantages and Limitations Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation Chapter-12 Types and Techniques of Sales In-store Promotions Total-5- Solved-0, Unsolved-5 June (2019,2020,2022) December (2018,2021)

• | Author: Panel Gullybaba. com
• | Publisher: Gullybaba Publishing House Pvt Limited
• | Publication Date: Dec 08, 2018
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 9355543891
• | ISBN-13: 9789355543899