In the fast-paced digital era, the landscape of consumer behavior has undergone a revolutionary transformation, giving rise to a new breed of influencers - the Online Shopping Influencers. These individuals wield remarkable power over the buying decisions of millions, leveraging their charisma and online presence to shape trends, promote products, and profoundly impact the e-commerce industry. In this insightful analysis, we delve deep into the phenomenon of Online Shopping Influencers to understand their significance and unravel the mechanics of their influence. Online Shopping Influencers have harnessed the potential of social media platforms, such as Instagram, YouTube, and TikTok, to connect with vast audiences, effectively becoming trusted advisors to their followers. Their product recommendations, reviews, and unboxing videos possess a persuasive allure that transcends traditional marketing strategies. By tapping into their authenticity and relatability, brands can swiftly gain visibility, credibility, and a loyal customer base. This study examines the metrics and methodologies used to measure the impact of Online Shopping Influencers on consumer behavior. It also explores the ethical challenges surrounding sponsored content and disclosure. Moreover, we analyze the symbiotic relationship between influencers and brands, shedding light on how both parties benefit from this collaboration. Analyzing Online Shopping Influencers provides valuable insights for marketers, entrepreneurs, and consumers alike. As these influencers continue to shape the e-commerce landscape, understanding their influence dynamics becomes paramount in navigating the ever-evolving realm of online shopping.
- | Author: Lakshman Raj
- | Publisher: Mb Publisher
- | Publication Date: Jul 25, 2023
- | Number of Pages: 174 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 713693625X
- | ISBN-13: 9787136936250
