Drivers Of User Engagement In Influencer Branding: An Empirical Analysis Of Brand-Related User-Generated Content On Instagram (Innovatives Markenmanagement)

Drivers Of User Engagement In Influencer Branding: An Empirical Analysis Of Brand-Related User-Generated Content On Instagram (Innovatives Markenmanagement)

Springer Gabler
SKU:
9783658346508
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ISBN13:
9783658346508
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Description
  • | Author: Tanja Fink
  • | Publisher: Springer Gabler
  • | Publication Date: 6-Sep-21
  • | Number of Pages: 240 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 3658346507
  • | ISBN-13: 9783658346508
Additional Information
Author:
Tanja Fink
Publisher:
Springer Gabler
Publication Date:
6-Sep-21
Number of pages:
240 pages
Language:
English
Binding:
Paperback
ISBN-10:
3658346507
ISBN-13:
9783658346508
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