Research Methods And Data Analysis For Business Decisions: A Primer Using Spss (Classroom Companion: Business)

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

• | Author: James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
• | Publisher: Springer
• | Publication Date: Nov 01, 2022
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3030844234
• | ISBN-13: 9783030844233