The Marketisation Of Higher Education: Concepts, Cases, And Criticisms (Marketing And Communication In Higher Education) - 9783030674434

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

• | Author: John D. Branch|Bryan Christiansen
• | Publisher: Palgrave Macmillan
• | Publication Date: May 18, 2022
• | Number of Pages: 480 pages
• | Language: English
• | Binding: Paperback/Education
• | ISBN-10: 3030674436
• | ISBN-13: 9783030674434