International Marketing: 12 Steps to Winning Globally - 9781974224883

International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.

• | Author: Lloyd Corder
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Aug 01, 2017
• | Number of Pages: 302 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1974224880
• | ISBN-13: 9781974224883