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The Compass And The Nail: How The Patagonia Model Of Loyalty Can Save Your Business, And Might Just Save The Planet - 9781947856615

Rare Bird Books, A Vireo Book
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9781947856615
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9781947856615
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --


  • | Author: Craig Wilson
  • | Publisher: Rare Bird Books, A Vireo Book
  • | Publication Date: Jun 11, 2019
  • | Number of Pages: 280 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1947856618
  • | ISBN-13: 9781947856615
Author:
Craig Wilson
Publisher:
Rare Bird Books, A Vireo Book
Publication Date:
Jun 11, 2019
Number of pages:
280 pages
Language:
English
Binding:
Paperback
ISBN-10:
1947856618
ISBN-13:
9781947856615