Managing Customer Relationships And Building Loyalty

Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes

• | Author: Jochen Wirtz
• | Publisher: Ws Professional
• | Publication Date: Nov 18, 2017
• | Number of Pages: 76 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1944659366
• | ISBN-13: 9781944659363