Strategic Marketing Management - The Framework, 10Th Edition - 9781936572595

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

• | Author: Alexander Chernev
• | Publisher: Cerebellum Press
• | Publication Date: Jan 15, 2019
• | Number of Pages: 320 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1936572591
• | ISBN-13: 9781936572595