Strategic Marketing Management - 9781936572519

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

• | Author: Alexander Chernev, Philip Kotler
• | Publisher: Cerebellum Press
• | Publication Date: Jan 01, 2018
• | Number of Pages: 296 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1936572516
• | ISBN-13: 9781936572519