Customer Experience Management: How to Design, Integrate, Measure and Lead

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

• | Author: Nihat Tavsan, Can Erdem
• | Publisher: Tasora Books
• | Publication Date: May 07, 2018
• | Number of Pages: 300 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1934690953
• | ISBN-13: 9781934690956