Mastering Market Analytics: Business Metrics – Practice And Application

Emerald Publishing
SKU:
9781838679309
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ISBN13:
9781838679309
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In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.


  • | Author: Robert Kozielski
  • | Publisher: Emerald Publishing
  • | Publication Date: Nov 04, 2019
  • | Number of Pages: 448 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1838679308
  • | ISBN-13: 9781838679309
Author:
Robert Kozielski
Publisher:
Emerald Publishing
Publication Date:
Nov 04, 2019
Number of pages:
448 pages
Language:
English
Binding:
Paperback
ISBN-10:
1838679308
ISBN-13:
9781838679309