Atmospheric Turn In Culture And Tourism: Place, Design And Process Impacts On Customer Behaviour, Marketing And Branding (Advances In Culture, Tourism And Hospitality Research, 16)

Atmospheric Turn In Culture And Tourism: Place, Design And Process Impacts On Customer Behaviour, Marketing And Branding (Advances In Culture, Tourism And Hospitality Research, 16)

Emerald Publishing
SKU:
9781838670719
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ISBN13:
9781838670719
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Description
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.


  • | Author: Michael Volgger, Dieter Pfister
  • | Publisher: Emerald Publishing
  • | Publication Date: Nov 29, 2019
  • | Number of Pages: 360 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1838670718
  • | ISBN-13: 9781838670719
Additional Information
Author:
Michael Volgger, Dieter Pfister
Publisher:
Emerald Publishing
Publication Date:
Nov 29, 2019
Number of pages:
360 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1838670718
ISBN-13:
9781838670719
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