The Vulnerable Consumer : Beyond the Poor and the Elderly

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

• | Author: Angela Y. Lee
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jun 24, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1802629564
• | ISBN-13: 9781802629569