Handbook of Research on Decision-Making Techniques in Financial Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"--

• | Author: Hasan Dinçer, Serhat YUksel, Hasan Dinçer
• | Publisher: IGI Global
• | Publication Date: Dec 27, 2019
• | Number of Pages: 646 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1799825590
• | ISBN-13: 9781799825593