Utilizing Gamification in Servicescapes for Improved Consumer Engagement - 9781799819707

Utilizing Gamification in Servicescapes for Improved Consumer Engagement - 9781799819707

IGI Global
SKU:
9781799819707
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ISBN13:
9781799819707
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Description
  • | Author: Miralem Helmefalk, Leif Marcusson
  • | Publisher: IGI Global
  • | Publication Date: Jan 03, 2020
  • | Number of Pages: 319 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1799819701
  • | ISBN-13: 9781799819707
Additional Information
Author:
Miralem Helmefalk, Leif Marcusson
Publisher:
IGI Global
Publication Date:
Jan 03, 2020
Number of pages:
319 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1799819701
ISBN-13:
9781799819707
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