Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)
IGI Global
ISBN13:
9781799814122
$348.55
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IGI Global
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)
This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth mechandiser knowledge as well as the methods behind positive retailer-consumer relationships -- provided by publisher.
- | Author: Fabio Musso, Elena Druica, Fabio Musso
- | Publisher: IGI Global
- | Publication Date: Oct 11, 2019
- | Number of Pages: 571 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1799814122
- | ISBN-13: 9781799814122
- Author:
- Fabio Musso, Elena Druica, Fabio Musso
- Publisher:
- IGI Global
- Publication Date:
- Oct 11, 2019
- Number of pages:
- 571 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1799814122
- ISBN-13:
- 9781799814122
