Research Perspectives On Social Media Influencers And Brand Communication - 9781793613639

This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

• | Author: Brandi Watkins
• | Publisher: Lexington Books
• | Publication Date: Aug 18, 2022
• | Number of Pages: 208 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 179361363X
• | ISBN-13: 9781793613639