Global Brand Management: A Guide to Developing, Building & Managing an International Brand - 9781789660401

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

• | Author: Laurence Minsky, Ilan Geva
• | Publisher: Kogan Page
• | Publication Date: Nov 26, 2019
• | Number of Pages: 328 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1789660408
• | ISBN-13: 9781789660401