International Business Blunders: Lessons For Future Managers - 9781787692206

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

• | Author: Densil A. Williams
• | Publisher: Emerald Publishing
• | Publication Date: Feb 19, 2019
• | Number of Pages: 160 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1787692205
• | ISBN-13: 9781787692206