Organizing Marketing And Sales: Mastering Contemporary B2B Challenges

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

• | Author: Per Andersson, Björn Axelsson, Christopher Rosenqvist
• | Publisher: Emerald Publishing
• | Publication Date: May 15, 2020
• | Number of Pages: 368 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1787549712
• | ISBN-13: 9781787549715