Marconomics : Defining Economics Through Social Science And Consumer Behavior

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.

• | Author: Ken R. Blawatt
• | Publisher: Emerald Publishing
• | Publication Date: Aug 03, 2016
• | Number of Pages: 330 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1786355663
• | ISBN-13: 9781786355669