Storytelling-Case Archetype Decoding And Assignment Manual (Scadam)

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

• | Author: Arch G. Woodside, Suresh C. Sood
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jan 08, 2016
• | Number of Pages: 392 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1785602179
• | ISBN-13: 9781785602177