Green Consumerism: Perspectives, Sustainability, and Behavior - 9781774631836

This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

• | Author: Ruchika Singh Malyan, Punita Duhan, Punita Duhan
• | Publisher: APPLE ACADEMIC
• | Publication Date: Mar 31, 2021
• | Number of Pages: 380 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1774631830
• | ISBN-13: 9781774631836