Movie Theatre Preferences : What Drives People To The Theatres?

This research report highlights the results of an online survey of moviegoers conducted during the first quarter of 2018. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. A review of research literature in the field identified many unclear issues in the movie theatre industry including moviegoer choice, theatre attribute impact, theatre attribute trade-offs and investment decision.

• | Author: Radesh Palakurthi, National Association of Concessionaires, Larry Etter
• | Publisher: Riverhouse Publishing, Llc
• | Publication Date: Mar 15, 2019
• | Number of Pages: 110 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1733562222
• | ISBN-13: 9781733562225