As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization - it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a company must be thought of, built and maintained from the collegiate work of multiple areas, including IT, marketing, finance, sales, operations and supply chain management.
- | Author: Alexandre Oliveira
- | Publisher: Independently published
- | Publication Date: Mar 14, 2019
- | Number of Pages: 234 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1731015224
- | ISBN-13: 9781731015228