Essentials of Marketing - 9781682852514

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.

• | Author: Kenneth Cliffe, Kenneth Cliffe
• | Publisher: Willford Press
• | Publication Date: Jun 01, 2016
• | Number of Pages: 273 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1682852512
• | ISBN-13: 9781682852514