Measurement in Marketing (Foundations and Trends(r) in Marketing)

This monograph reviews issues related to measurement. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

• | Author: Hans Baumgartner|Bert Weijters
• | Publisher: Now Publishers Inc
• | Publication Date: December 11, 2019
• | Number of Pages: 136 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1680836048
• | ISBN-13: 9781680836042