Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (Foundations and Trends(r) in Information Retrieval)

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

• | Author: Jun Wang, Zhang Weinan, Weinan Zhang, Shuai Yuan
• | Publisher: Now Publishers Inc
• | Publication Date: Jul 24, 2017
• | Number of Pages: 158 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1680833103
• | ISBN-13: 9781680833102