Experimental Economics in Marketing (Foundations and Trends(r) in Marketing)

Experimental Economics in Marketing has a set of goals to help the reader understand the role of experimental economics in marketing. These include: (1) Distinguishing experimental economics from other fields in the broadest possible terms; (2) providing the basic methodological tenets of experimental economics; (3) delineating classes of experiments within experimental economics; (4) highlighting important topics in experimental economics research in marketing; (5) highlighting best practices in marketing; and (6) explaining the benefits of experimental economics to marketers.

• | Author: Ernan Haruvy
• | Publisher: Now Publishers Inc
• | Publication Date: Aug 29, 2016
• | Number of Pages: 84 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1680831666
• | ISBN-13: 9781680831665