Influences Of Social Media On Consumer Decision-Making Processes In The Food And Grocery Industry - 9781668488720

This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the farreaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. The book also explores the interplay between digital marketing, online decision-making processes, and the intricacies of the grocery and food industry. Furthermore, it provides in-depth coverage of Multicriteria Decision Analysis (MCDA) techniques employed in the grocery and food industry, including the application of PROMETHEE methods--

• | Author: Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou
• | Publisher: Igi Global
• | Publication Date: Aug 07, 2023
• | Number of Pages: 344 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668488728
• | ISBN-13: 9781668488720