Measuring Consumer Behavior In Hospitality For Enhanced Decision Making - 9781668466087
$190.22
Business Science Reference
Measuring Consumer Behavior In Hospitality For Enhanced Decision Making
Business Science Reference
ISBN13:
9781668466070
$250.28
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Business Science Reference
Measuring Consumer Behavior In Hospitality For Enhanced Decision Making
Examines online consumer behaviour along with other complementary marketing, hospitality, and tourism disciplines, presenting a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints.
- | Author: Célia M. Q. Ramos, Carlos M. R. Sousa, Rashed Isam Ashqar
- | Publisher: Business Science Reference
- | Publication Date: Apr 11, 2023
- | Number of Pages: 295 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1668466074
- | ISBN-13: 9781668466070
- Author:
- Célia M. Q. Ramos, Carlos M. R. Sousa, Rashed Isam Ashqar
- Publisher:
- Business Science Reference
- Publication Date:
- Apr 11, 2023
- Number of pages:
- 295 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1668466074
- ISBN-13:
- 9781668466070
-
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Contemporary Marketing Strategy: Analyzing Consumer Behavior To Drive Managerial Decision Making
$170.09Palgrave Macmillan
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