Promoting Consumer Engagement Through Emotional Branding And Sensory Marketing - 9781668458976
IGI Global
ISBN13:
9781668458976
$277.57
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IGI Global
Promoting Consumer Engagement Through Emotional Branding And Sensory Marketing - 9781668458976
This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights--
- | Author: Monika Gupta, Priya Jindal, Shubhi Bansal
- | Publisher: Igi Global
- | Publication Date: Dec 09, 2022
- | Number of Pages: 298 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1668458977
- | ISBN-13: 9781668458976
- Author:
- Monika Gupta, Priya Jindal, Shubhi Bansal
- Publisher:
- Igi Global
- Publication Date:
- Dec 09, 2022
- Number of pages:
- 298 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1668458977
- ISBN-13:
- 9781668458976
-
-
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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - 9781799822219
$194.24Business Science Reference
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