Implementing Automation Initiatives in Companies to Create Better-connected Experiences

This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process--

• | Author: Jorge Remondes, Sandrina Teixeira
• | Publisher: Business Science Reference
• | Publication Date: Jun 30, 2022
• | Number of Pages: 306 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668455390
• | ISBN-13: 9781668455395