Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices (Advances In Marketing, Customer Relationship Management, And E-Services)
IGI Global
ISBN13:
9781668443804
$348.55
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IGI Global
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices (Advances In Marketing, Customer Relationship Management, And E-Services)
This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations--
- | Author: Gökhan Akel
- | Publisher: IGI Global
- | Publication Date: Jun 24, 2022
- | Number of Pages: 500 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1668443805
- | ISBN-13: 9781668443804
- Author:
- Gökhan Akel
- Publisher:
- IGI Global
- Publication Date:
- Jun 24, 2022
- Number of pages:
- 500 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1668443805
- ISBN-13:
- 9781668443804
