Antecedents And Outcomes Of Employee-Based Brand Equity (Advances In Business Strategy And Competitive Advantage)

Business Science Reference
SKU:
9781668436219
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ISBN13:
9781668436219
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The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures--


  • | Author: Muhammad Waseem Bari|Muhammad Abrar|Emilia Alaverdov
  • | Publisher: Business Science Reference
  • | Publication Date: Jun 17, 2022
  • | Number of Pages: 324 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1668436213
  • | ISBN-13: 9781668436219
Author:
Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov
Publisher:
Business Science Reference
Publication Date:
Jun 17, 2022
Number of pages:
324 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1668436213
ISBN-13:
9781668436219