Global Perspectives on Strategic Storytelling in Destination Marketing - 9781668434376

This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers--

• | Author: Ana Claudia Campos, Sofia Almeida
• | Publisher: IGI Global
• | Publication Date: May 27, 2022
• | Number of Pages: 344 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668434377
• | ISBN-13: 9781668434376