Global Perspectives on Strategic Storytelling in Destination Marketing - 9781668434369

This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers--

• | Author: Ana Cláudia Campos, Sofia Almeida
• | Publisher: Business Science Reference
• | Publication Date: May 27, 2022
• | Number of Pages: 313 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1668434369
• | ISBN-13: 9781668434369