Sales Management For Improved Organizational Competitiveness And Performance

Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.

• | Author: José Duarte Santos
• | Publisher: IGI Global
• | Publication Date: May 27, 2022
• | Number of Pages: 400 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668434318
• | ISBN-13: 9781668434314