Generics: The Destruction of the American Pharmaceutical Industry A Case Study in Support of Federal Term Limits By: Dennis J. Weber Ph.D Most citizens and politicians dont understand the process and expense of bringing new prescription medicine to the market. Generics: The Destruction of the American Pharmaceutical Industry: A Case Study in Support of Federal Term Limits seeks to educate the consumer about the hard work and money that goes into making just one prescription drug from research to pharmacy and how the generic drug industry undermines this process. These insights are based on the authors experience in pharmaceutical research for thirty years.