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A Handbook Of Marketing Mathematics

Litfire Publishing
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9781641518239
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ISBN13:
9781641518239
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A Handbook of Marketing Mathematics explains twenty areas in marketing. The first area is marketing cost. This looks at accounting in marketing, budgeting, costs and credit sales. The second area looks at consumer behavior. This includes customer satisfaction and consumer attitude. The third section looks at marketing ratios which include marketing activity ratios, marketing leverage, market liquidity ratio, market profitability, and productivity ratios. The fourth area, market attractiveness, looks at market potential and market forecast. The fifth part, market strategy, looks at marketing research and target marketing. The sixth part looks at the 4Ps: product, pricing, promotion, place. Marketing math examples illustrate each area.


  • | Author: Rowland Chidomere
  • | Publisher: Litfire Publishing
  • | Publication Date: Apr 16, 2019
  • | Number of Pages: 426 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1641518235
  • | ISBN-13: 9781641518239
Author:
Rowland Chidomere
Publisher:
Litfire Publishing
Publication Date:
Apr 16, 2019
Number of pages:
426 pages
Language:
English
Binding:
Paperback
ISBN-10:
1641518235
ISBN-13:
9781641518239