Celebrity 2.0: The Role Of Social Media Influencer Marketing In Building Brands

A book for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. It book combines practical advice and examples with an overview of the academic insights to date.

• | Author: Stacy Landreth Grau
• | Publisher: Business Expert Press
• | Publication Date: May 12, 2022
• | Number of Pages: 178 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1637422083
• | ISBN-13: 9781637422083