Social Media Marketing - 9781631577642

1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index.

• | Author: Alan Charlesworth
• | Publisher: Business Expert Press
• | Publication Date: Nov 21, 2017
• | Number of Pages: 120 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1631577646
• | ISBN-13: 9781631577642