Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a must-read for anyone who aspires to reach customers today-and tomorrow" (Marc Lore, President & CEO, Walmart eCommerce US). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.
- | Author: Barbara E. Kahn
- | Publisher: Wharton School Press
- | Publication Date: April 13, 2021
- | Number of Pages: 210 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1613631146
- | ISBN-13: 9781613631140
