Purple Cow, New Edition: Transform Your Business by Being Remarkable

Godin shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, and Dyson have in common? Seth Godin urges you to put a Purple Cow in everything you build and everything you do.

• | Author: Seth Godin
• | Publisher: Portfolio
• | Publication Date: November 12, 2009
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1591843170
• | ISBN-13: 9781591843177