Copywriting For Podcasters: How To Grow Your Podcast, Brand, And Business With Compelling Copy

This book looks at 15 of the benefits of podcasting: from increased industry authority, to networking with key players in your field, to growing your audience through an exploding medium, to paid speaking gigs. But to reap all the rewards, you need effective writing. Author and seasoned teacher turned podcasting entrepreneur Laura Petersen, guides you step-by-step through all the important areas where writing well will grow your podcast, brand, and business. Including: 1. Effective story-telling 2. Show-stopping shownames 3. Not-so-subtle showtitles 4. iTunes podcast show descriptions 5. Episode scripting and interview question crafting 6. Enticing episode titles 7. Podcast shownotes 8. Transcription for leveraging SEO and more 9. Lead magnets and content upgrades 10. Social media profiles and posts 11. Social media growth 12. Artful emails 13. Booking podcast interviews with 1-sheeters 14. [BONUS] How to book interview guests (and high-profile big-fish) even when you are just starting out 15. [BONUS] How to write Facebook ad copy to promote your podcast like a pro and more. In this book, you will find detailed examples, insights from influencers, and ways you can apply what you learn to your own podcast and business, whether you already have a podcast and want to grow it bigger or are planning to start one of your own. --Amazon.

• | Author: Laura Petersen MAED, Emily Hickok
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Dec 05, 2016
• | Number of Pages: 370 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1540854884
• | ISBN-13: 9781540854889