Integrated Marketing Communication: Creative Strategy From Idea To Implementation

Integrated Marketing Communication: Creative Strategy From Idea To Implementation - 9781538176320

Rowman & Littlefield Publishers
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9781538176320
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ISBN13:
9781538176320
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Description
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)--


  • | Author: Robyn Blakeman
  • | Publisher: Rowman & Littlefield Publishers
  • | Publication Date: Jul 18, 2023
  • | Number of Pages: 392 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1538176327
  • | ISBN-13: 9781538176320
Additional Information
Author:
Robyn Blakeman
Publisher:
Rowman & Littlefield Publishers
Publication Date:
Jul 18, 2023
Number of pages:
392 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1538176327
ISBN-13:
9781538176320
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