Silvercomm: Marketing Practices And Messages For The Age Of Aging - 9781538175149

The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.

• | Author: Anne M. Cooper, Young Joon Lim
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: Feb 10, 2023
• | Number of Pages: 180 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1538175142
• | ISBN-13: 9781538175149