Marketing the Arts: An Introduction

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically--

• | Author: Anthony Rhine
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: May 15, 2020
• | Number of Pages: 274 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1538128950
• | ISBN-13: 9781538128954